Not sure which shade to choose? Try our  

Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you.

I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all-day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally inspired by ALL skin tones, from the deepest dark to the fairest fair.

Shade Options 

• SUDAN-100
• SENEGAL-110
• CHAD-120
• MALI-130
• ANGOLA-140
• KANO-150
• KENYA-200
• TANZANIA-205
• TOGO-210
• DAKAR-220
• MALAWI-230
• LAGOS-240
• GABON-300
• BURKINA-310
• ZARIA-320
• ACCRA-330
• KAMPALA-340
• SOMALIA-350
• ETHIOPIA-400
• NAIROBI-410
• HAVANNA-420
• RIO-430
• PUNTA CANA-435
• SAVANNA-440
• CASABLANCA-450
• BOGOTA-500
• ARUBA-510
• TANGIER-520
• IBIZA-530
• GIZA-540
• MARTINIQUE-550
• CAIRO-600
• CEBU-610
• FES-620
• CAPRI-630
• MALTA-640
• ALEXANDRIA-650
• VIENNA-700
• MARICAO-710
• BALI-720
• ISLA-730
• MARISOL-740